Categories :
Sponsors :
Prepare the Sales Plan
The next step is to decide on a selling strategy. This should include:
- A list of prospect groups (e.g., by industry, size, etc.)
- A written overview of the offer
- Anticipated problems and objections
- An assessment of strengths and weaknesses
- A specific plan including timetable for who to approach, how to make the approach, etc.
Selling the business should be handled systematically. Mentioning it haphazardly seldom results in finding a buyer in a reasonable period of time. Also, it spreads the word so that the wrong people (suppliers, customers, employees) find out before they should. The trick is for a few of the right people (possible buyers) to find out long before others do.
Loading